Hotel groups, restaurants, venues and developers come here for more than an event: for the thinking behind how a place works, what it stands for, and how guests move through it.
The Positioning
A space is not judged on its floor plan but on what people feel walking into it. Maddy K works with hotels, restaurants, venues and developers on exactly that question — the positioning, the programming and the journey that turn an address into a habit rather than a visit.
A tented garden dinner — the art of hosting, en plein air.
What We Offer
Consulting & Programming
Venue positioning, concept development, restaurant and food hall programming, partnerships and seasonal calendars — the work that turns an address into a destination.
Journey & Emotion
Guest journey design, experiential marketing and the art of the table — choreographing every touchpoint from the doorstep to the final toast, so every course becomes a moment.
Travel & Retreats
Journeys designed like great houses. From multi-day programs for visiting international members — accommodation, transport, private dining and exclusive access — to business travel worth remembering and milestones celebrated far from home.
Featured Projects
Two Montréal houses, two different mandates — and the same question each time: how do we want people to feel here?
A long-standing experiential collaboration: the Grand Prix party, corporate and seasonal programming, reimagined each year for more than a decade.
Venue development and event strategy for the revival of a Montréal landmark — positioning, programming and the guest journey.
Who We Work With
The work often begins before the doors open, and continues long after.
Engagement 01
Defining what a space should make people feel, who it is for, and what sets it apart — before the first floor plan.
Engagement 02
Building the calendar that fills the room: signature nights, residencies, brand collaborations, community.
Engagement 03
Reviewing the full journey — from booking to goodbye — then staying close as the business grows.
Beyond Events
Twenty years of event and hospitality experience, shared from a classroom, an industry stage or a boardroom table.
Consulting
Advising owners and operators rethinking what their guests deserve — from concept to bottom line.
Speaking
Teaching event planning at John Abbott College, speaking at industry summits including Engage!, and a regular voice on the sector's stages and podcasts.
Partnerships
Working with luxury houses seeking presence beyond the product — lived, not displayed.
Community
Maddy K Inspires, the Maddy K Circle, I AM, Hustle & Heart, Shine Up MTL and Casa Evexia — two decades of building rooms where women learn, connect and move forward.
Everything Begins With One Question
"How do we want people to feel?"
That is the space Maddy K owns: hospitality as philosophy, experience as discipline, and the belief that meaningful human connection transforms brands, businesses and communities.
In Pictures
